Marketing Data Analyst*

Deutsche Welthungerhilfe

Bonn

Vollzeit

The position is to be filled as soon as possible, with a contract duration of two years. Employment location will be Bonn, Germany.

We aim to manage our marketing activities in an increasingly data-driven way in the future – and you will help us create transparency, clarity, and measurable impact.

As a Marketing Data Analyst, you will develop a standardized KPI and reporting framework, build dashboards, and deliver the insights our marketing teams need to make data-based decisions. At the same time, you will take on a central role in budget planning and performance monitoring.

Your responsibilities

• You analyze donor behavior based on our CRM data and translate it into clear insights and actionable recommendations for marketing. • You develop, define, and standardize key performance indicators (KPIs). You build dashboards, reports, and ad-hoc analyses in Power BI that are clear, intuitive, and genuinely useful. • To do this, you consolidate data from multiple sources (e.g. CRM, campaign tools, web tracking) and combine them into meaningful reports that provide a holistic view. • You take a close look at campaigns, channels, and customer journeys, and derive concrete optimization opportunities. • You evaluate the impact of our activities using attribution analyses and exploratory data analysis. • You support budget planning with forecasts, performance analyses, and a solid, data-driven basis for decision-making. • In projects, you work closely with data engineers and data scientists and keep an eye on relevant tracking setups.